Collegiate Retail Alliance Board Members
Richard W. McDaniel
President/Chairman
Cornell University
Pamela A. Mills
Vice-Chairman
University of Colorado-Boulder
William P. Simpson
Secretary/Treasurer
University of Connecticut
John W. Turk
University of California,
San Diego
Roger Reynolds
Brigham Young University
Marc Fleischaker
Arent Fox LLP
Thomas W. Romantic
Cornell University
Jere Warner
Ex Officio
RATEX Business Solutions, Inc.
Management Contact
Amitava Mitra
VP of Business Development
