Team Up with Industry Innovators
Why Join the CRA?
The collaboration of the most successful independent college stores in the industry helps CRA members achieve more than they could on their own and offers access to the best minds in the business.
When you join the CRA, you can achieve excellence in your store’s operations by putting to use the best practices of college store management. As a CRA member, you can be directly involved in the development of best practices and have the opportunity to implement them at your store.
Store Management Technology
Our technology helps you manage every aspect of your store, from front end to back. RATEX Business Solutions (RBS) and its business operating software system, VisualRATEX™, are wholly owned by the CRA. Designed with our members’ input, VisualRATEX is the leading store management solution and the technology that integrates store operations with our partner programs.
Buying Power through Partnerships
Stay independent while enjoying the advantages and buying power of being part of a “virtual chain” of college stores. The CRA negotiates strategic partnerships with leading industry suppliers that result in lower costs in the total supply channel and higher value to store customers — students, faculty, campus staff, alumni, and visitors.
Stores that elect to join as affiliate members are able to participate in partner programs.