"The CRA is unique. It’s the only organization in this industry that is focused on business processes, both internal processes and best business practices.”
- John Turk, University of California, San Diego

Power Your Success

VisualRATEX™, the CRA’s proprietary technology, helps collegiate retailers manage every aspect of their stores, from front end to back end. It’s the power source that integrates store operations with the CRA’s partner programs, helping CRA members achieve supply channel efficiency to effectively deploy best practices collaboratively developed with other stores and business partners.

RATEX Business Solutions

CRA owns RATEX Business Solutions (RBS), a prominent provider of expert business management services and technology to college and university stores. The flagship product of RBS is VisualRATEX™, the only college store management and point-of-sale system owned and designed by independent collegiate retailers — and whose uncompromising focus is to make college stores successful by codifying best practices into its systems and supporting stores with essential business consultation to help them take advantage of CRA partnerships and processes.


The state-of-the-art VisualRATEX™ system is a comprehensive, Windows®-based retail management system that optimizes store operations, including inventory management, retail accounting, and point-of-sale, and integrates the supply channel with the industry’s major suppliers. VisualRATEX is designed by stores and is the preferred solution of many of the industry’s largest and most successful collegiate retailers. Learn more.



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