Team Up with Industry Innovators
Why Join the CRA
The collaboration of the most successful independent college stores in the industry helps CRA members achieve more than they could on their own and offers access to the best minds in the business.
Store Management Technology
Our technology helps you manage every aspect of your store, from front end to back. PrismRBS is co-owned by the CRA and Nebraska Book Company. Designed with our members’ input, PrismRBS is the leading store management solution and the technology that integrates store operations.
Buying Power through Partnerships
Stay independent while enjoying the advantages and buying power of being part of a “virtual chain” of college stores. The CRA negotiates partnerships with leading industry suppliers that result in lower costs in the total supply channel and higher value to store customers — students, faculty, campus staff, alumni, and visitors.