Team Up with Industry Innovators

Why Join the CRA

The collaboration of the most successful independent college stores in the industry helps CRA members achieve more than they could on their own and offers access to the best minds in the business.

Store Management Technology

Our technology helps you manage every aspect of your store, from front end to back. RATEX Business Solutions (RBS) and its business operating software system, VisualRATEX™, are wholly owned by the CRA. Designed with our members’ input, VisualRATEX is the leading store management solution and the technology that integrates store operations with our partner programs.

Buying Power through Partnerships

Stay independent while enjoying the advantages and buying power of being part of a “virtual chain” of college stores. The CRA negotiates strategic partnerships with leading industry suppliers that result in lower costs in the total supply channel and higher value to store customers — students, faculty, campus staff, alumni, and visitors.

The state-of-the-art store management solution created by and for college stores

The industry’s most progressive suppliers, in long-term business relationships with CRA, that help us deliver products and services at the lowest possible cost

Best practice ideas being developed and put to use by CRA member teams and business partners

©Collegiate Retail Alliance - A Business Coalition of Independent College Stores Sharing Best Practices and Strategic Business Partnerships