Our Mission

We envision a world where:

  • Best practices are clearly defined and measured and their underlying processes are codified into Prism|rbs™ for rapid deployment

  • Prism|rbs is made widely available at a low cost

  • Long-lasting mutually advantageous supply channel partnerships are forged to maximize customer value

  • And colleagues are recognized and rewarded for their success in helping others deploy best practices.

The state-of-the-art store management solution created by and for college stores

The industry’s most progressive suppliers, in long-term business relationships with CRA, that help us deliver products and services at the lowest possible cost

Best practice ideas being developed and put to use by CRA member teams and business partners

©Collegiate Retail Alliance - A Business Coalition of Independent College Stores Sharing Best Practices and Strategic Business Partnerships